First Franchisee Signed in Edmonton in Under 60 Days

Real Results from New Franchises

💼 Pizzaholic

‍
First Franchisee Signed in Edmonton in Under 60 Days
Industry: Quick-Service Restaurant | Expansion: Edmonton, Alberta

When Pizzaholic officially entered franchising, they needed to prove demand fast. With no prior franchise marketing and zero advertising history, they partnered with Expandify to launch a franchise campaign and build the backend system required to convert leads into signed deals.

🎯 The Goal

Launch targeted advertising in Edmonton to quickly build a predictable flow of qualified franchise candidates and convert that pipeline into awarded territories.

🚧 The Challenge

Pizzaholic was a brand-new franchisor with:

• No past franchise marketing or advertising data
  
  
• No established lead flow
  
  
• No CRM infrastructure or automation to track and convert applicants
  
  

They needed a complete acquisition system, not just ads.

💡 The Solution

Expandify launched a Meta-powered franchise campaign and fully built Pizzaholic’s franchise lead generation system, including:

• Edmonton-focused targeting designed to reach franchise-minded buyers
  
  
• Franchise-specific creative and messaging built to pre-qualify applicants
  
  
• Direct-to-application funnel optimized for clarity and conversions
  
  
• CRM setup + pipeline build to track every applicant end-to-end
  
  
• Automated follow-up workflows to improve speed-to-contact and consistency
  
  

This created a complete “ads to applications to pipeline” engine designed for speed-to-close.

📈 The Result

• First franchisee signed (Edmonton) in under 60 days
  
  
• $2,023 ad spend total ($2,023 cost per franchisee)
  
  
• 57 franchise applications ($35.50 per application)
  
  
• 32,720 people reached
  
  

System Built: Expandify set up the full Meta campaign structure (targeting, creative, funnel) and implemented the CRM, pipeline, and automated follow-up so every lead was captured, tracked, and converted through a repeatable process.

Powered by: The Expandify Franchise Growth Engine